December 3, 2012
I kind of like the phrase "The Endimenment" to describe contemporary times, especially because it's one of those phrases, like "dumb and dumber," that's hard to pronounce without sounding like an idiot: The Endimememenment ...
So, will this neologism sweep the Anglosphere?
Of course not. The basic rule is that clever, self-explanatory new terms virtually never catch on. For years, the Atlantic Monthly had a back page contest asking readers to invent new words to meet unfilled needs in the language. They published hundreds of brilliant neologisms, not one of which I ever noticed anywhere else again.
Instead, what mostly catches on are phrases like "jump the shark" (2,150,000 page hits on Google) that just make us dumberer.
By Steve Sailer on 12/03/2012